ALLY
Ally Achieves Historic 50/50 Sports Media Pledge One Year Ahead of Schedule
Article Summary
BUY- Ally Financial Inc. (NYSE: ALLY) announced it has officially met its groundbreaking 50/50 media pledge a full year ahead of schedule achieving equal advertising spending on men's and women's sports media.
- The milestone cements Ally as the first brand to set and achieve a public, time-bound goal for equal advertising spend across men and women's sports media, originally launched in May of 2022 with a five-year target to upend a vicious cycle driving significant disparity in media coverage and economic prosperity.
- Since launching the pledge, Ally increased its advertising spend on women's media more than 4.6X, moving from 10% of its total sports media spending to 50% parity today, with brand value up 40% according to Brand Finance.
- Women's sports fans are 27% more likely to say they trust Ally compared to general consumers and experiencing record levels of brand awareness.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | -7.7% | 25% | 0.0 ptsDeclining (-7.7%) - NOT a growth stock |
| EPS Growth Next 5Y ? | 22.9% | 25% | 70.0 ptsGood (22.9%) - Solid outlook |
| Target Price Upside ? | 21.7% | 20% | 70.0 ptsGood Upside (21.7%) - Target: $51.88 vs Current: $42.63 |
| Gross Margin % ? | — | 15% | 40.0 ptsNo Gross Margin Data |
| Drawdown from 52-Wk High ? | -9.8% | 15% | 20.0 ptsBarely a Dip (-9.8%) - Near recent highs |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About ALLY
- Ally Financial Inc., a digital financial-services company, provides various digital financial products and services in the United States and Canada.
- The company operates through Automotive Finance operations, Insurance operations, and Corporate Finance operations.
- It offers automotive financing services, including providing retail installment sales contracts, loans and operating leases, term loans to dealers, financing dealer floorplans and other lines of credit to dealers, warehouse lines to automotive retailers, and fleet financing; and financing services to companies and municipalities for the purchase or lease of vehicles, and vehicle-remarketing services.
- The company also provides consumer finance protection and insurance products through the automotive dealer channel, and commercial insurance products directly to dealers; VSCs, VMCs, and GAP products; and underwrite select commercial insurance coverages, which primarily insure dealers' vehicle inventory.
- In addition, it provides senior secured asset-based and leveraged cash flow loans to middle-market companies; leveraged loans; commercial real estate product to serve companies in the nursing facilities, senior housing, and medical office buildings; and treasury activities, such as management of the cash and corporate investment securities and loan portfolios, short- and long-term debt, retail and brokered deposit liabilities, derivative instruments, original issue discount, and equity investments.
- Further, the company offers deposits and securities brokerage and investment advisory services.
- The company was formerly known as GMAC Inc. and changed its name to Ally Financial Inc. in May 2010.
- Ally Financial Inc. was founded in 1919 and is based in Detroit, Michigan.