MICC
Ben Cohen, one of Ben & Jerry's co-founders, called on Magnum Ice Cream Co.
Article Summary
HOLD- Ben Cohen, one of Ben & Jerry's co-founders, called on Magnum Ice Cream Co. to sell the brand, saying MICC is stifling social activism and wants to see the brand sold to socially-minded investors.
- Magnum said Tuesday that the brand is not for sale and remains fully committed to its three-part mission: product, economic and social.
- Cohen believes the brand's worth between $1.5 billion and $2 billion, though he wouldn't name any investors interested in buying the brand.
- MICC's other half, Jerry Greenfield, resigned from the company in September 2025, calling it a painful decision after nearly 50 years with the brand and bemoaning the disappearance of its independence.
- Unilever, a London conglomerate that also owns Dove soap and Hellmann's mayonnaise, acquired Ben&Jerry's in 2000 for $326 million or $625 million today.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | 3.4% | 25% | 20.0 ptsMinimal (3.4%) - Very weak |
| EPS Growth Next 5Y ? | 5.6% | 25% | 20.0 ptsWeak (5.6%) - Low expectations |
| Target Price Upside ? | 21.6% | 20% | 70.0 ptsGood Upside (21.6%) - Target: $17.13 vs Current: $14.09 |
| Gross Margin % ? | — | 15% | 40.0 ptsNo Gross Margin Data |
| Drawdown from 52-Wk High ? | -29.3% | 15% | 80.0 ptsSolid Dip (-29.3%) - Good entry zone |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About MICC
- The Magnum Ice Cream Company N.V. engages in the ice cream business in the Netherlands.
- The company offers its products under the Magnum, Ben & Jerry's, Cornetto, and Wall's brands.
- It also operates in rest of Europe, North America, South America, Africa, Asia, the Middle East, Australia, and New Zealand.
- The company was incorporated in 2025 and is headquartered in Amsterdam, the Netherlands.