EFX
Equifax Canada's Market Pulse Fraud Trends and Insights data reveals a notable shift toward first-party...
Article Summary
SELL- Equifax Canada's Market Pulse Fraud Trends and Insights data reveals a notable shift toward first-party fraud, where individuals intentionally misrepresent their own financial information, with first party fraud rates across Canada rising 31% year-over-year between Q4 2024 and Q4 2025, with sharpest pressure showing up in credit cards, banking, and younger consumers.
- Equifax, found that contradictory or mismatched data submitted by applicants became the dominant form of first- party fraud in credit card cases rising from 59% in Q4 2424 to 77% of Q4 2526, with Ontario representing the highest regional exposure with fraud-related credit loss reaching as high as $123 million.
- Cases involving falsified financial information in banking and deposits increased substantially from 1.5% in 2024 to 21% in 2025, while account abuse increased from 14% to 24% and mortgage and auto fraud down 19%.
- The company offers reliable AI-powered tools that can help lenders identify both third-party attacks and signs that an applicant may be misrepresenting financial position.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | 6.9% | 25% | 35.0 ptsBelow Screener (6.9%) - Weak growth |
| EPS Growth Next 5Y ? | 17.6% | 25% | 50.0 ptsMeets Minimum (17.6%) - Passes screener |
| Target Price Upside ? | 22.7% | 20% | 70.0 ptsGood Upside (22.7%) - Target: $228.71 vs Current: $186.43 |
| Gross Margin % ? | 44.6% | 15% | 60.0 ptsSolid (44.6%) - Decent margins |
| Drawdown from 52-Wk High ? | -33.7% | 15% | 80.0 ptsSolid Dip (-33.7%) - Good entry zone |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About EFX
- Equifax Inc. operates as a data, analytics, and technology company.
- The company operates through three segments: Workforce Solutions, U.S.
- Information Solutions (USIS), and International.
- The Workforce Solutions segment offers services that enables customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure, and sanctions of people in the United States; and employer customers with services that that assist them in complying with and automating certain payroll-related and human resource management processes throughout the entire cycle of the employment relationship.
- The U.S. Information Solutions segment provides consumer and commercial information services, such as credit information and credit scoring, credit modeling and portfolio analytics, locate, fraud detection and prevention, identity verification, and other consulting services; mortgage services; financial marketing services; identity management services; and credit monitoring products.
- The International segment offers information service products, which include consumer and commercial services comprising credit and financial information, and credit scoring and modeling; and credit and other marketing products and services, as well as information, technology, and services to support debt collections and recovery management.
- The company also provides information solutions for businesses, governments and consumers; and human resources business process automation and outsourcing services for employers.
- It operates in Argentina, Australia, Brazil, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, India, Ireland, Mexico, New Zealand, Paraguay, Peru, Portugal, Spain, the United Kingdom, Uruguay, and the United States.
- The company was founded in 1899 and is headquartered in Atlanta, Georgia.