HON
HONEYWELL UNVEILS NEW BRANDS EFFECTIVE POST SPIN-OFF: HONEYWELL TECHNOLOGIES AND HONEYWELL AEROSPACE
Article Summary
BUY- Honeywell International Inc. (NASDAQ: HON) announced the new brand identities for its automation and aerospace businesses - Honeywell Technologies and Honeywell Aerospace - which will become two independent, publicly traded companies on June 29, 2026, when Honeywell spins off its Aerospace business.
- Honeywell International's current brand value is estimated at $18 billion1 and has been synonymous with delivering innovation to customers for 140 years, with both new brands drawing on Honeywell's history2 while reflecting each company's focused strategy and long-term growth trajectory.
- The Honeywell Tech brand retains the iconic Honeywell red as its anchor alongside an expanded, more vibrant color palette and a modern HT monogram, while the dynamic Honeywell aerospace brand centers on a new, evolved logo with swooping negative space suggesting the line of the horizon.
- The visual system built around the concept of intersections reflects where Honeywell International's expertise meets technology to unlock precision, reliability and efficiency for its customers.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | 1.2% | 25% | 20.0 ptsMinimal (1.2%) - Very weak |
| EPS Growth Next 5Y ? | 8.8% | 25% | 20.0 ptsWeak (8.8%) - Low expectations |
| Target Price Upside ? | 4.2% | 20% | 20.0 ptsMinimal Upside (4.2%) - Target: $247.91 vs Current: $237.86 |
| Gross Margin % ? | 38.1% | 15% | 60.0 ptsSolid (38.1%) - Decent margins |
| Drawdown from 52-Wk High ? | -4.2% | 15% | 20.0 ptsBarely a Dip (-4.2%) - Near recent highs |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About HON
- Honeywell International Inc. engages in the aerospace technologies, industrial automation, building automation, and energy and sustainable solutions businesses in the United States, Europe, and internationally.
- The company's Aerospace Technologies segment offers auxiliary power units, propulsion engines, integrated avionics, connectivity services, electric power systems, management and technical services, environmental control and electric power systems, engine controls, flight safety, communications, navigation hardware, data and software applications, radar and surveillance systems, aircraft lighting, advanced systems and instruments, satellite and space components, and aircraft wheels and brakes; thermal systems; and spare parts; repair, overhaul, and maintenance services.
- Its Industrial Automation segment provides automation control and instrumentation products and services; smart energy products; sensing technologies with custom-engineered sensors and services; gas detection technologies and personal protective equipment; and system design automation equipment, as well as software and analytics for manufacturing, distribution, and fulfillment operations.
- Its Building Automation segment provides software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrade of systems.
- The company's Energy and Sustainability Solutions segment, through its UOP business, delivers licensed process technology, equipment, engineering, catalysts, adsorbents, and services for refining, petrochemicals, low-carbon energy, gas and LNG, and industrial solutions; as well as connectivity, data integration and software solutions.
- Honeywell International Inc. was founded in 1885 and is headquartered in Charlotte, North Carolina.