AMZN

Amazon moves Prime Day back to June, keeps it a four-day event

Published: Jun 2, 2026   |  Read Original Article ↗

Article Summary

BUY
  • Amazon.com Inc. (NASDAQ: AMZN) announced that it will host its annual Prime Day sales event from June 23 to June 26 after launching the event in July for the past five years, citing major holidays and sporting events as factors in its decision.
  • Prime Day is one of Amazon's biggest sales events of the year and helped drive $24.1 billion in U.S. online spending in 2025 when it extended the event to four days from two, according to data from Adobe Analytics.
  • The Seattle-based e-commerce giant hopes that its members will stock up on perishable groceries and other everyday essentials for the World Cup and holiday celebrations, with Amazon expanding same-day and next-day deliveries of perishable foods including bananas and ice cream.
  • Adobe Analytics is expecting strong year-over-year growth for the month powered by expected sales and discounts across major categories like appliances, office supplies, home & garden and more.
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Growth Stock Metric Rating
AMZN Rating
59.0
WEAK HOLD

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? 14.2% 25% 50.0 ptsMeets Minimum (14.2%) - Passes screener
EPS Growth Next 5Y ? 21.6% 25% 70.0 ptsGood (21.6%) - Solid outlook
Target Price Upside ? 22.8% 20% 70.0 ptsGood Upside (22.8%) - Target: $317.42 vs Current: $258.42
Gross Margin % ? 50.6% 15% 80.0 ptsVery Healthy (50.6%) - High-quality margins
Drawdown from 52-Wk High ? -7.2% 15% 20.0 ptsBarely a Dip (-7.2%) - Near recent highs
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

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About AMZN

Consumer Cyclical Internet Retail 1,575,000 employees Seattle, WA, United States
  • Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
  • The company operates through three segments: North America, International, and Amazon Web Services (AWS).
  • It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.
  • In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content.
  • Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising.
  • Additionally, the company offers Amazon Prime, a membership program.
  • The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers.
  • It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees.
  • The company was incorporated in 1994 and is headquartered in Seattle, Washington.
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