AMZN

Amazon sets the stage for its first Prime Day in June since 2021

Published: Jun 2, 2026   |  Read Original Article ↗

Article Summary

BUY
  • Amazon.com Inc. (NASDAQ: AMZN) announced its annual Prime Day event will kick off on June 23 and run through June 26, marking the first time Amazon.com, has held the global savings event in June since 2021.
  • The company said after taking into account the World Cup and the 250th anniversary of American independence, the week in June felt right as more savings now is better than more savings later.
  • The e-commerce giant expects some of the biggest deals to range from premium items like LG appliances to everyday perishables like hot dogs and hot dog buns.
  • Telsey Advisory Group analyst Joe Feldman said the revised timing makes sense for the company as Prime Day in July misses the July Fourth holiday weekend and especially with America 250 happening.
  • Forrester research analyst Sucharita Kodali said that Prime Day will have to figure out how to market to consumers who are spending when gas prices are high, as people usually tighten their belts altogether.
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Growth Stock Metric Rating
AMZN Rating
59.0
WEAK HOLD

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? 14.2% 25% 50.0 ptsMeets Minimum (14.2%) - Passes screener
EPS Growth Next 5Y ? 21.6% 25% 70.0 ptsGood (21.6%) - Solid outlook
Target Price Upside ? 22.8% 20% 70.0 ptsGood Upside (22.8%) - Target: $317.42 vs Current: $258.42
Gross Margin % ? 50.6% 15% 80.0 ptsVery Healthy (50.6%) - High-quality margins
Drawdown from 52-Wk High ? -7.2% 15% 20.0 ptsBarely a Dip (-7.2%) - Near recent highs
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

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About AMZN

Consumer Cyclical Internet Retail 1,575,000 employees Seattle, WA, United States
  • Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
  • The company operates through three segments: North America, International, and Amazon Web Services (AWS).
  • It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.
  • In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content.
  • Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising.
  • Additionally, the company offers Amazon Prime, a membership program.
  • The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers.
  • It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees.
  • The company was incorporated in 1994 and is headquartered in Seattle, Washington.
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