MNST

Monster Beverage downgraded to Hold as valuation seen limiting further upside

Published: Jul 20, 2026   |  Read Original Article ↗

Article Summary

BUY
  • Monster Beverage (NASDAQ: MBCE) was downgraded to Hold from Buy after analysts at Deutsche Bank downgraded the stock, citing valuation concerns rather than weakening business fundamentals.
  • The brokerage raised its price target on the stock to $98 from its previous target but said the new target implies only about 1% upside, arguing that continued solid execution is already largely priced in.
  • Deutsche Bank remained positive on Monster's long-term fundamentals and said forecasts for fiscal 2026 and 2027 remain above Wall Street consensus.
  • The analysts said Monster continues to benefit from robust global demand for energy drinks, strong innovation pipeline across the U.S. and Europe, improving revenue growth management capabilities, resilient international expansion, and growing traction in India and China, but risk-reward has become less favorable after the stock's recent rally.
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Growth Stock Metric Rating
MNST Rating
42.8
SELL

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? 18.1% 25% 60.0 ptsModerate (18.1%) - Decent growth
EPS Growth Next 5Y ? 12.5% 25% 35.0 ptsBelow Screener (12.5%) - Modest outlook
Target Price Upside ? 2.3% 20% 20.0 ptsMinimal Upside (2.3%) - Target: $97.95 vs Current: $95.72
Gross Margin % ? 55.5% 15% 80.0 ptsVery Healthy (55.5%) - High-quality margins
Drawdown from 52-Wk High ? -4.6% 15% 20.0 ptsBarely a Dip (-4.6%) - Near recent highs
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

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About MNST

Consumer Defensive Beverages - Non - Alcoholic 5,773 employees Corona, CA, United States
  • Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally.
  • The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other.
  • It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages.
  • In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands.
  • Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Beast Tea, Blind Lemon, and Blinder Lemon brands.
  • The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations.
  • It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, food service customers, value stores, e-commerce retailers, and the military.
  • The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012.
  • Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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