HAS

Hasbro Reports Second Quarter 2026 Financial Results

Published: Jul 21, 2026   |  Read Original Article ↗

Article Summary

HOLD
  • Hasbro Inc. (NASDAQ: HAS) reported record Q2 results driven by Wizards of the Coast and Marvel Super Heroes, with Magic: The Gathering surpassing $500 million in quarterly revenue for the first time in its 30-plus-year history.
  • Hasbro, raised full-year guidance, reflecting broad-based strength across its games, IP, and consumer products portfolio.
  • The board declared a quarterly cash dividend of $0.70 per common share payable on September 2nd, 2026 to shareholders of record at close of business on August 19th.
  • The Company paid $99 million in cash dividends to shareholders during the second quarter, with direct incremental expenses related to unauthorized network access totaling $11 million during the three and six months ended June 28, 20 26, and revenue impact estimated at approximately $25 million, and expects to incur additional costs related to the incident in future periods.
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Growth Stock Metric Rating
HAS Rating
49.5
SELL

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? 12.7% 25% 50.0 ptsMeets Minimum (12.7%) - Passes screener
EPS Growth Next 5Y ? 7.9% 25% 20.0 ptsWeak (7.9%) - Low expectations
Target Price Upside ? 25.0% 20% 70.0 ptsGood Upside (25.0%) - Target: $108.92 vs Current: $87.16
Gross Margin % ? 62.4% 15% 80.0 ptsVery Healthy (62.4%) - High-quality margins
Drawdown from 52-Wk High ? -18.5% 15% 40.0 ptsMild Pullback (-18.5%) - Light entry opportunity
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

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About HAS

Consumer Cyclical Leisure 4,520 employees Pawtucket, RI, United States
  • Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
  • The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products.
  • It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel.
  • In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences.
  • Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment.
  • The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands.
  • Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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