NKE
Nike Misses World Cup Final as Adidas Gains Merchandise Opportunity
Article Summary
HOLD- Nike Inc. (NYSE: NKE) missed a potentially valuable World Cup finale after Spain defeated Argentina, with both finalists wearing Adidas kits, giving Adidas a stronger opportunity to benefit from fan demand for Lionel Messi and Lamine Yamal jerseys.
- The result may have limited the merchandise revenue that could have followed from one of Nike's sponsored teams reaching and winning the final, with Nike having positioned the tournament as an important opportunity to rebuild momentum under Chief Executive Officer Elliott Hill's renewed focus on sports.
- Nike supplied kits to teams including the US, Canada and Norway, but Nike, also faced criticism over shoulder puckering on some jerseys, while production delays prevented certain tournament inventory from reaching retailers on expected schedule.
- The World Cup outcome comes as Nike remains under pressure to recover from an extended period of slower-than-normal sales growth, with improved performance in the US and in running but weakness in China and the Converse brand.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | 0.0% | 25% | 0.0 ptsDeclining (0.0%) - NOT a growth stock |
| EPS Growth Next 5Y ? | 4.4% | 25% | 10.0 ptsVery Weak (4.4%) - Minimal expectations |
| Target Price Upside ? | 16.5% | 20% | 60.0 ptsModerate Upside (16.5%) - Target: $50.06 vs Current: $42.97 |
| Gross Margin % ? | 43.1% | 15% | 60.0 ptsSolid (43.1%) - Decent margins |
| Drawdown from 52-Wk High ? | -46.4% | 15% | 100.0 ptsDeep Discount (-46.4%) - Best entry opportunity |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About NKE
- NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America.
- The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.
- It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.
- In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores.
- It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms.
- The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971.
- NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.