YUM

Yum Shares Slide 10% as Taco Bell Traffic Drops Nearly 19%

Published: Jul 20, 2026   |  Read Original Article ↗

Article Summary

SELL
  • Brands (NYSE: YUM) shares have fallen about 10% since July 10 as Taco Bell traffic dropped nearly 19% on July 17 following a cyclosporiasis outbreak linked to Taylor Farms lettuce.
  • The chain voluntarily removed all lettuce supplied by Taylor Farms after health officials traced cases of cyclospora to restaurants, though the FDA later determined the positive test result was false.
  • The outbreak also appears to be weighing on other restaurant businesses, with Chopt and Sweetgreen reporting double-digit traffic declines and Chipotle and Panera underperforming the broader fast-food category.
  • Health authorities are continuing to investigate Taylor Farms produce and using other methods to trace the source of the outbreak, leaving investors with limited clarity over how long the disruption may affect Taco Bell's traffic.
Free users see 3 BUY signals per day. Premium unlocks all of them, plus instant email alerts. See Plans
Growth Stock Metric Rating
YUM Rating
44.5
SELL

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? 9.7% 25% 35.0 ptsBelow Screener (9.7%) - Weak growth
EPS Growth Next 5Y ? 10.5% 25% 35.0 ptsBelow Screener (10.5%) - Modest outlook
Target Price Upside ? 19.0% 20% 60.0 ptsModerate Upside (19.0%) - Target: $175.30 vs Current: $147.37
Gross Margin % ? 45.7% 15% 60.0 ptsSolid (45.7%) - Decent margins
Drawdown from 52-Wk High ? -13.4% 15% 40.0 ptsMild Pullback (-13.4%) - Light entry opportunity
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

YUM - Daily Chart

Loading chart data...
Powered by Finviz & ApexCharts

About YUM

Consumer Cyclical Restaurants 49,000 employees Louisville, KY, United States
  • Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises traditional and non-traditional quick service restaurants in the United States, China, and internationally.
  • The company operates in four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division.
  • It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, Mexican-style food and pizza categories, made-to-order chargrilled burgers, sandwiches, and other products.
  • The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum!
  • Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.
Get BUY-rated growth stocks delivered after market close.