HAS

Hasbro Inc (NASDAQ: HAS) reported strong revenue growth driven by Magic: The Gathering and Wizards, with...

Published: Jul 21, 2026   |  Read Original Article ↗

Article Summary

HOLD
  • Hasbro Inc (NASDAQ: HAS) reported strong revenue growth driven by Magic: The Gathering and Wizards, with Wizards segment revenue up 27% year-over-year and Consumer Products up 5%, while Entertainment segment revenue declined 20%.
  • Hasbro, announced multi-year licensing agreement with Nintendo for The Legend of Zelda, expected to launch in 2027, and increased its share repurchase target from $100 million to a minimum of $200 million.
  • Operating margins declined slightly due to higher operating expenses and a non-cash impairment related to digital gaming efforts, and guidance for full-year revenue growth of 5% to 7% and EBITDA of $1.45 billion to $2.5 billion was slightly lower due to a $56 million write-down for digital games scheduled for release in 2028 and beyond.
  • The company plans to reduce digital spend by 25% annually by 2028, signaling a shift towards more efficient operations, and announced $239 million in shareholder returns through dividends and buybacks.
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Growth Stock Metric Rating
HAS Rating
52.0
WEAK HOLD

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? 16.9% 25% 60.0 ptsModerate (16.9%) - Decent growth
EPS Growth Next 5Y ? 8.4% 25% 20.0 ptsWeak (8.4%) - Low expectations
Target Price Upside ? 23.0% 20% 70.0 ptsGood Upside (23.0%) - Target: $109.23 vs Current: $88.78
Gross Margin % ? 64.5% 15% 80.0 ptsVery Healthy (64.5%) - High-quality margins
Drawdown from 52-Wk High ? -17.0% 15% 40.0 ptsMild Pullback (-17.0%) - Light entry opportunity
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

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About HAS

Consumer Cyclical Leisure 4,520 employees Pawtucket, RI, United States
  • Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
  • The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products.
  • It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel.
  • In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences.
  • Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment.
  • The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands.
  • Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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