YUM
Taco Bell (NYSE: YUM) is offering lettuce-free Enchirito tortillas for $1, down from about $4.
Article Summary
HOLD- Taco Bell (NYSE: YUM) is offering lettuce-free Enchirito tortillas for $1, down from about $4.29, and regular nacho fries at $1 to win back customers following a cyclospora outbreak that has driven diners away from the chain.
- Brands is appealing directly to customers via social media, with social media posts and ads highlighting customer comments such as You're my ride or die and We ain't mad at you Yum!
- Brands's shares rose 1.1% as of 12:20 p.m. in New York after falling more than 9% since July 10, before authorities formally tied Taco Bell to the outbreak.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | 9.7% | 25% | 35.0 ptsBelow Screener (9.7%) - Weak growth |
| EPS Growth Next 5Y ? | 10.5% | 25% | 35.0 ptsBelow Screener (10.5%) - Modest outlook |
| Target Price Upside ? | 19.4% | 20% | 60.0 ptsModerate Upside (19.4%) - Target: $176.21 vs Current: $147.57 |
| Gross Margin % ? | 45.7% | 15% | 60.0 ptsSolid (45.7%) - Decent margins |
| Drawdown from 52-Wk High ? | -13.3% | 15% | 40.0 ptsMild Pullback (-13.3%) - Light entry opportunity |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About YUM
- Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises traditional and non-traditional quick service restaurants in the United States, China, and internationally.
- The company operates in four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division.
- It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, Mexican-style food and pizza categories, made-to-order chargrilled burgers, sandwiches, and other products.
- The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum!
- Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.