DEO

Bulleit Frontier Whiskey introduced Bulleit '87, the brand's first new core expression since the debut of...

Published: Jul 23, 2026   |  Read Original Article ↗

Article Summary

HOLD
  • Bulleit Frontier Whiskey introduced Bulleit '87, the brand's first new core expression since the debut of Bullei 95 Rye in 2011, designed to be sipped neat to showcase unique flavor characteristics and marries bourbon and rye whiskeys in one balanced blend.
  • The bourbon is distilled, barreled, and aged in Shelbyville, Kentucky, while the rye is distilled in Indiana before heading to Shelbyville before being bottled at 90 proof and 45% ABV, with each whiskey component developed specifically for its role in the blend.
  • Both the bourbon and Rye are aged separately in original barrels with toasted American oak and French oak staves for four to six weeks, then blended together and bottled in Shelbyvile.
  • Named in honor of 1987, the year the brand was founded, '87 marks the moment the distillery first set out to do things differently, with the brand taking the new whiskey across the country with a sampling tour, pouring '87 at events in 15 cities and featuring a bold, striking blue label cut on familiar slant.
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Growth Stock Metric Rating
DEO Rating
41.5
SELL

Growth Stock Scoring Breakdown

METRIC VALUE WEIGHT ANALYSIS
Sales Growth TTM ? -1.8% 25% 0.0 ptsDeclining (-1.8%) - NOT a growth stock
EPS Growth Next 5Y ? 1.1% 25% 10.0 ptsVery Weak (1.1%) - Minimal expectations
Target Price Upside ? 27.1% 20% 75.0 ptsSignificant Upside (27.1%) - Target: $103.77 vs Current: $81.64
Gross Margin % ? 59.7% 15% 80.0 ptsVery Healthy (59.7%) - High-quality margins
Drawdown from 52-Wk High ? -29.9% 15% 80.0 ptsSolid Dip (-29.9%) - Good entry zone
Disclaimer: This rating is for informational purposes only and is not financial advice. All data sourced from Finviz. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.

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About DEO

Consumer Defensive Beverages - Wineries & Distilleries 29,632 employees London, United Kingdom
  • Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
  • It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages.
  • The company also provides ready-to-drink and non-alcoholic beverages.
  • Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's.
  • The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998.
  • The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
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