HOG
Harley-Davidson raises 2026 outlook after second-quarter earnings beat (NYSE:HOG)
Article Summary
BUY- Harley-Davidson Inc. (NYSE: HOG) reported stronger-than-expected second-quarter results, with adjusted earnings of $0.75 and revenue of $1.23 billion beating expectations.
- Revenue declined 6% year-over-year due to a 55% decline in Harley Davidson Financial Services (HDFS) revenue following loan asset sales completed in late 2025.
- Harley-Davidson, raised full-year motorcycle retail sales and wholesale shipments guidance to between 133,500 and 138,500 units for 2026, up from 130,000 to 135,000 units previously, while raising operating income guidance for HDMC to between $10 million and $50 million from $40 million to $55 million.
- EBITDA margin improved to 10.4%, compared with 9.3% in the same period last year, reflecting improved profitability across core motorcycle business.
- Despite the earnings beat, shares slipped about 1% in premarket trading as investors assessed Harley-Davidson,'s latest outlook and broader market conditions.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | -9.8% | 25% | 0.0 ptsDeclining (-9.8%) - NOT a growth stock |
| EPS Growth Next 5Y ? | 0.1% | 25% | 10.0 ptsVery Weak (0.1%) - Minimal expectations |
| Target Price Upside ? | 1.8% | 20% | 20.0 ptsMinimal Upside (1.8%) - Target: $27.00 vs Current: $26.52 |
| Gross Margin % ? | 27.3% | 15% | 40.0 ptsModerate (27.3%) - Adequate margins |
| Drawdown from 52-Wk High ? | -15.1% | 15% | 40.0 ptsMild Pullback (-15.1%) - Light entry opportunity |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About HOG
- Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.
- The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
- The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
- This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels.
- The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services.
- The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products.
- This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand.
- Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.