UL
Ben & Jerry's co-founder Ben Cohen is running a months-long campaign to free the brand from MagnumIce...
Article Summary
HOLD- Ben & Jerry's co-founder Ben Cohen is running a months-long campaign to free the brand from MagnumIce Cream's (NASDAQ: Magnum) de-merger, arguing that Unilever plc ADR cannot be separated from its social and product missions.
- Cohen argues that Magnum is decreasing the value of Ben&Jerry's by paying premium for a brand that is unlike most others, and that the brand must be freed.
- Magnum maintains that Ben& Jerry's is not for sale and is currently thriving under its new ownership.
- Cohen believes Unilever plc ADR's values and product quality must come first, with value-based ingredients driving product development and innovation.
- The campaign aims to highlight the importance of purpose-driven marketing in today's corporate environment.
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Growth Stock Scoring Breakdown
| METRIC | VALUE | WEIGHT | ANALYSIS |
|---|---|---|---|
| Sales Growth TTM ? | -13.8% | 25% | 0.0 ptsDeclining (-13.8%) - NOT a growth stock |
| EPS Growth Next 5Y ? | 4.5% | 25% | 10.0 ptsVery Weak (4.5%) - Minimal expectations |
| Target Price Upside ? | 20.9% | 20% | 70.0 ptsGood Upside (20.9%) - Target: $72.79 vs Current: $60.21 |
| Gross Margin % ? | — | 15% | 40.0 ptsNo Gross Margin Data |
| Drawdown from 52-Wk High ? | -19.7% | 15% | 40.0 ptsMild Pullback (-19.7%) - Light entry opportunity |
Disclaimer: This rating is for informational purposes only and is not financial advice.
All data sourced from Finviz.
Always conduct your own research and consult with a financial advisor before making investment decisions.
Past performance does not guarantee future results.
About UL
- Unilever PLC operates as a fast-moving consumer goods company in the Asia Pacific, Africa, the Americas, and Europe.
- It operates through four segments: Beauty & Wellbeing, Personal Care, Home Care, and Foods.
- The Beauty & Wellbeing segment offers hair care, such as shampoo, conditioner, and styling; face, hand, and body moisturizer skin care products; and Prestige Beauty and Wellbeing products.
- The Personal Care segment provides soap and shower skin cleansing products; and deodorant and oral care, including toothpaste, toothbrush, and mouthwash products.
- The Home Care segment offers washing powders and liquids, and rinse conditioner fabric care products; and a range of home and hygiene cleaning products.
- The Foods segment provides cooking aids and mini meals comprising soups, bouillons, and seasonings, as well as mayonnaise and ketchup condiments; and Unilever food solutions.
- The company provides its products under the AXE, Clear, Cif, Closeup, Comfort, Dermalogica, Domestos, Dove, Dove Men+Care, Hellmann's, Horlicks, Knorr, LUX, Lifebuoy, Liquid I.V., Nexxus, Nutrafol, OMO, Pond's, Paula's Choice, Pepsodent, Radiant, Rexona, Sunlight, Sunsilk, Surf, TRESemmé, and Vaseline brand names.
- Unilever PLC was founded in 1860 and is headquartered in London, the United Kingdom.